Frequently Asked Questions.
What services do you offer?
Public/Realm is a full-service lifestyle PR agency delivering insights-led brand strategy, media and influencer relations, partnerships, special events and experiential activations.
What industries does Public/Realm specialize in?
Public/Realm is a lifestyle PR agency that works primarily across fashion & beauty, luxury, alcohol & consumer packaged goods, real estate, and hospitality. At the same time, we believe PR is less about industry and more about mindset. Our culture-first, insight-led approach can be applied across categories—particularly for brands open to bold ideas, strategic storytelling, and a fresh way of showing up in the world.
can we work with Public/Realm only, or Are you always a packaged deal with community agency?
Yes, brands can work with Public/Realm independently. We are not a packaged deal. Public/Realm operates as an independent PR subsidiary of Pulp&Fiber Inc., with complete separation and confidentiality between agencies. Clients can engage us solely for PR, or as part of a broader integrated team. We have deep experience working within global Integrated Agency Team (IAT) models and regularly collaborate with external creative, digital, media, and experiential partners.
When it benefits our clients, Public/Realm can also seamlessly tap into Community’s marketing expertise—ranging from creative and content to performance, digital, and experiential production—on an as-needed basis, without added complexity. This flexible structure allows brands to access exactly the level of integration they need, without compromise.
Why does PR need to move at the speed of culture?
This is about agility. PR needs to move at the speed of culture because influence is no longer linear, predictable, or owned by any single channel.
Culture now forms and shifts in real time—across digital spaces, physical environments, and community-driven moments. In a world of fragmented attention and digital fatigue, brands that wait to react often miss the moment entirely. Moving at the speed of culture allows PR to create relevance through presence, helping brands build real, deliberate connections that feel timely, human, and earned rather than promotional.
What is it like to work with Public/Realm?
Working with Public/Realm is collaborative, transparent, and focused on solutions. We are your partner (ride or die!), so think of us as an integrated extension of your marketing team: guiding strategy, introducing fresh perspective, and keeping work moving forward with clarity and intention. Our approach is grounded in four core principles:
Curiosity: We bring a fresh lens to every partnership—deeply understanding your business, tracking global cultural and marketing shifts, and asking the (sometimes tough) questions to unlock new creative possibilities.
Objectivity: As an external partner, we offer a globally-informed and more importantly, unbiased perspective. We’re here to thoughtfully challenge old ways of thinking to help bring about new ideas and guide decision-making.
Authenticity: We believe authenticity builds trust. We show up honestly as partners and help brands communicate in ways that feel genuine, human, and aligned with their values.
Adaptability: In a world shaped by rapid cultural change and unforeseen global events, we remain nimble—helping brands respond in real time while staying grounded in long-term strategy.