Lisa Kwong is a brand builder, integrated marketer and creative strategist with nearly two decades of experience shaping the narratives of globally recognized brands in the luxury, fashion, and lifestyle sectors. Named one of PR in Canada’s Top 40 Under 40, she has built a career spanning both agency and client-side roles, giving her a deep understanding of how to craft and amplify stories that resonate across markets.

During her time at SSENSE, a luxury online retailer operating at the intersection of culture, community and commerce, she managed international brand communications across North America, Europe and Asia, developing a global perspective that continues to inform her strategic approach to integrated PR. With an eye for creativity and a passion for ideas that break through the noise, Lisa brings a fresh perspective to every project she touches.

Over the course of her career, she has led Canadian PR for clients including Grey Goose Vodka, Dermalogica, Patrón Tequila, Mulberry, Cartier, ALDO Shoes, UNIQLO, Banana Republic, Revlon, American Apparel, L’Oréal, Agent Provocateur, CIBC, eBay Canada and more.

“We’re more online and socially connected than ever, which means PR has to move at the speed of culture. The most powerful brands that endure aren’t just chasing relevance—they’re in there shaping it, and that takes more than visibility. It takes real, deliberate connection.” — Lisa Kwong, President, Public / Realm