Where culture meets impact: we cut through the noise to help brands show up with purpose.
OUR WORK.
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Tilray's Don Toliver Concert
When other cannabis brands pulled back, Tilray leaned in. We transformed 420 into a cultural moment with Don Toliver—building influence, connection, and cultural credibility.
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Ren Vodka x Maker Pizza
By merging cocktail culture with pop culture, REN Ultra Premium Vodka’s Dirty Martini Pizza turned a tastemaker trend into a cultural moment with Maker Pizza across the GTA.
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TV: Celeb Inspired Style Trends
We positioned Cat Williams as Canada’s go-to style authority, securing national television segments that translated celebrity trends into accessible inspiration for everyday viewers.
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Emerging Artist Showcase
We launched Mi Campo Tequila in Canada not by outspending our competitors, but by out-positioning them with an iconic music partnership with UMG’s emerging artists.
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MNTD Menswear by Knix
MNTD launched as a category-challenging men’s brand, translating Knix’s proven innovation into a fresh, performance-led standard for everyday essentials.
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Mailroom Vodka x Hardbite
Canada’s iconic cocktail meets an equally iconic snack in Mailroom Premium Vodka’s Spicy Caesar collaboration with Hardbite Chips, celebrating Canadian pride nationwide.