Lisa Kwong is a brand builder, integrated marketer and creative strategist with nearly two decades of experience shaping the narratives of globally recognized brands in the luxury, fashion, and lifestyle sectors. Named one of PR in Canada’s Top 40 Under 40, she has built a career spanning both agency and client-side roles, giving her a deep understanding of how to craft and amplify stories that resonate across markets.
During her time at SSENSE, a luxury online retailer operating at the intersection of culture, community and commerce, she managed international brand communications across North America, Europe and Asia, developing a global perspective that continues to inform her strategic approach to integrated PR. With an eye for creativity and a passion for ideas that break through the noise, Lisa brings a fresh perspective to every project she touches.
Over the course of her career, she has led Canadian PR for clients including Grey Goose Vodka, Dermalogica, Patrón Tequila, Mulberry, Cartier, ALDO Shoes, UNIQLO, Banana Republic, Revlon, American Apparel, L’Oréal, Agent Provocateur, CIBC, eBay Canada and more.
“We’re more online and socially connected than ever, which means PR has to move at the speed of culture. The most powerful brands that endure aren’t just chasing relevance—they’re in there shaping it, and that takes more than visibility. It takes real, deliberate connection.” — Lisa Kwong, President, Public / Realm
MEET OUR PRESIDENT
Frequently Asked Questions
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Public/Realm is a full-service lifestyle PR agency delivering insights-led brand strategy, media and influencer relations, partnerships, special events and experiential activations.
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Public/Realm is a lifestyle PR agency that works primarily across fashion & beauty, luxury, alcohol & consumer packaged goods, real estate, and hospitality.
At the same time, we believe PR is less about industry and more about mindset. Our culture-first, insight-led approach can be applied across categories—particularly for brands open to bold ideas, strategic storytelling, and a fresh way of showing up in the world.
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Yes. Public/Realm operates as an independent subsidiary of Pulp&Fiber Inc., and brands can work with us on a standalone PR basis or as part of a fully integrated agency team.
We have deep experience working within global Integrated Agency Team (IAT) models and regularly collaborate with creative, digital, media, and experiential partners as needed. When it benefits our clients, Public/Realm can also seamlessly tap into Community’s marketing expertise—ranging from creative and content to performance, digital, and experiential production—on an ad hoc basis.
This flexible structure allows brands to access exactly the level of integration they need, without compromise.
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PR needs to move at the speed of culture because influence is no longer linear, predictable, or owned by any single channel.
Culture now forms and shifts in real time—across digital spaces, physical environments, and community-driven moments. In a world of fragmented attention and digital fatigue, brands that wait to react often miss the moment entirely. Moving at the speed of culture allows PR to create relevance through presence, helping brands build real, deliberate connections that feel timely, human, and earned rather than promotional.
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Working with Public/Realm is collaborative, transparent, and focused on solutions.
We operate as a true partner and an integrated extension of your marketing team: guiding strategy, introducing fresh perspective, and keeping work moving forward with clarity and intention. Our approach is grounded in four core principles:
Curiosity: We bring a fresh lens to every partnership—deeply understanding your business, tracking global cultural and marketing shifts, and asking the questions that unlock new creative possibilities.
Objectivity: As an external partner, we offer clear-eyed perspective and thoughtful challenge, bringing independent thinking that helps sharpen ideas and decision-making.
Authenticity: We believe authenticity builds trust. We show up honestly as partners and help brands communicate in ways that feel genuine, human, and aligned with their values.
Adaptability: In a world shaped by rapid cultural change and unforeseen global events, we remain nimble—helping brands respond in real time while staying grounded in long-term strategy.