Style trends on national TV
PositionED seasoned television producer, host, and fashion expert Cat Williams as a trusted national television style expert, bringing her unique lens from years at Entertainment Tonight to Canadian morning show audiences.
Leveraging Cat’s long-standing credibility as both a television insider and fashion expert, we pitched and secured her as a go-to guest across Canada’s leading national morning shows. From topics likes celebrity-inspired summer trends, to styling hacks and affordable alternatives, and summer-to-fall wardrobe tips, Cat brought high-fashion inspiration to life in ways that were both practical and aspirational. Partnering with brands like Reformation, Revolve, Mango, H&M, and Aldo Shoes, we created segments that felt culturally relevant, shoppable, and viewer-friendly. Each story was designed to empower audiences with style tips they could actually use, positioning Cat as the relatable authority who makes celebrity fashion accessible.
Celebrity style can feel aspirational and out of reach. But for most viewers, the value lies in knowing how to translate those trends into everyday wardrobes. The opportunity: bridge the gap between red-carpet looks and accessible, at-home fashion.
