Adidas Y-3 x DUE WEST.

Built a Toronto-first Integrated creative campaign that transformed Due West into the cultural home of Adidas Y-3, demonstrating the power of community-led retail activations.

As Adidas Y-3's North American strategy increasingly prioritized brand-owned retail, Canada presented a different opportunity. With a strong network of premium independent retailers and highly engaged creative communities, the opportunity lay in demonstrating how local retail could become a platform for cultural brand engagement.

INSIGHT.

With Y-3 looking to reinvigorate its presence in Canada, Public/Realm developed an integrated creative, PR, and experiential campaign that transformed Due West into the cultural home of the brand in Toronto.

Beginning with an original creative concept, we developed and produced a Toronto-centric fashion film celebrating Y-3's "Trinity" of fashion, sport, and culture through the lens of an emerging local creative. Public/Realm led the campaign end-to-end—from creative direction and production, through to talent curation and campaign execution.

The campaign extended beyond content into an immersive retail experience. We transformed the Due West storefront into a week-long Y-3 destination through a custom four-panel LED installation before producing a launch event that brought together tastemakers, media, influencers, and the local creative community.

The result was more than a successful campaign. It demonstrated how community-led retail activation could strengthen brand relevance in Canada, reinforcing the value of investing in local cultural communities and independent retail partners.

APPROACH.

1+3

0:30 Fashion Film and 0:10 Cutdown

110

Tastemaker Attendees

Social Media Impressions

541K

Categories: FASHION, RETAIL, CREATIVE STRATEGY, events, TASTEMAKER PROGRAMS, INFLUENCER RELATIONS

Work With Us.
An in-store photo of the Adidas Y-3 fashion film and retail display.
Adidas Y-3 fashion film's emerging filmmaker and director, Hansel Ako and friends at the launch event.
A DJ creating the ambiance during the Adidas Y-3 x Due West in-store tastemaker event.
Tastemaker guests at the Adidas Y-3 x Due West in-store retail event.
Adidas Y-3 tastemaker and one of three fashion film stars and career dancer, David Forteau poses at the event.
Filmmaker Hansel Ako and tastemaker and professional skateboarder, Cody French pose together at the Adidas Y-3 event.
Behind-the-scenes footage of three Y-3 tastemakers walking down the street during the fashion film shoot.
Behind-the-scenes footage of three Y-3 tastemakers in the subway during the fashion film shoot.
Behind-the-scenes footage of a professional skateboarder performing tricks in the park while another tastemaker captures the footage during the fashion film shoot.