With a new three-year partnership in place, Kim Crawford needed a launch that matched the scale of the opportunity. We developed an integrated campaign spanning media relations, influencer relations, and full-scale event production that introduced Kim Crawford to the National Bank Open through an unforgettable Centre Court experience.

Ahead of the summer tournament, we transformed Montreal's Centre Court into an exclusive cocktail experience, giving tastemakers, influencers and media private access to one of Canada's most iconic sporting venues before the gates officially opened. Guests sipped Kim Crawford wines while enjoying exclusive access to the entire stadium—including Centre Court itself—experiencing the partnership firsthand through a money-can't-buy moment that naturally generated conversation and content.

Public/Realm led every aspect of the launch—from announcing the sponsorship through a national media relations campaign to curating the guest list, designing the experience, and producing the event. The result was a launch that went beyond awareness, positioning Kim Crawford at the intersection of tennis, lifestyle, and culture before the tournament had even begun.